The Alzheimer Society of Ireland works across the country in the heart of local communities providing dementia specific services and supports and advocating for the rights and needs of all people living with dementia and their carers. The Alzheimer Society of Ireland (ASI) established the Irish Dementia Working Group (IDWG) in early 2013. The IDWG is a national advocacy group made up of people with dementia. The IDWG wish to run an advocacy campaign in 2018 “Forget the Stigma of Dementia – Learn Listen Link”. The campaign is an opportunity for the IDWG to engage in local advocacy work through their national and regional groups, while also raising public awareness about dementia. The members of the IDWG will take responsibility for the planning, development, delivery and content of the campaign, ensuring the voice of people with dementia is at the centre.