Upstream works with people living with dementia to understand their travel challenges and explore their ideas for more inclusive, enabling services. The project has developed a training and design programme for transport service providers based on these insights, to build staff awareness and a deeper understanding of living and travelling with dementia. The programme brings service provider staff together with people living with dementia to experience travel services together, to develop a shared understanding and to co-design solutions that reflect the needs of people travelling with dementia. The Upstream approach ensures that people living with dementia can participate throughout the process, leading to truly inclusive design.